Are we about to witness the first real contender for Google’s long held search crown? And will our SEO marketing strategy need to change? SearchGPT has entered the building…The initial prototype is now fully underway and promises the most personalised user search experience yet.
What Is SearchGPT SEO?
As you will know ChatGPT has been making waves across the world for the past few years. With 4.1 billion visits a month, you can’t deny the impact the platform has had. Many marketers utilise AI for content ideas, copywriting, data analysis and strategy. However, there has been a significant rise in people using the technology for search queries. This has not gone unnoticed by OpenAI and as a result they have launched SearchGPT.
SearchGPT is set to change the traditional search engine landscape by utilising its natural language processing capabilities. This aims to focus on understanding the true intent behind the users search. In doing so it hopes to provide users with more relevant and accurate results. The innovative technology also analyses users search history, location, behaviours and individual preferences. Giving the potential for the most personalised user experience yet. Very exciting!
SearchGPT And Your SEO Marketing Strategy
You are probably wondering if you will need to change your search marketing strategy for SearchGPT? Well, simply put, yes. It will no longer be enough to rely on keywords and backlinks to rank well as is the case with traditional search engines. The shift from traditional SEO keyword and backlink dominance is what makes SearchGPT’s offering a real rival to traditional search engines. It aims to put user experience at the forefront. This means a rethink in your search marketing strategy. You will need to ensure that your SEO marketing strategy is focused on creating truly useful and meaningful content. Backlinks will also need to be much more strategic. The focus will shift from the number of backlinks to relevance, authority and how they directly relate to your industry or product.
So, we mentioned providing more meaningful content. How can you do that? Well, your content will need to fully address whatever problem or query the user is looking to solve. It must provide real value and answer the search query. It needs to resonate with the audience on a much deeper level than ever before. To achieve this you will need to consider your target audience. Understanding how they search and how to engage them, provide them with what they need. If you are able to tailor your search marketing strategy to speak directly to your users’ needs and desires and have a strong and relevant backlink profile you will have a strong advantage over your competitors on SearchGPT.
What Else Can We Expect From SearchGPT?
Unlike traditional search engines providing a list of results in the form of links, SearchGPT provides a different approach. Users are offered a response to their queries in the form of a summary or direct answer. This dramatically reduces the number of clicks required to find the answer they need. This means that if you want to be listed as the search answer you will need to ensure your content is perfectly optimised for that specific query. Get that content personalised and relevant!
Are You Ready For SearchGPT Marketing?
SearchGPT is new and is still in the prototype stage so it’s understandable you might not be ready. However, now is a great time to prepare your organisation’s search marketing strategy to ensure that you can fully leverage this new technology. By creating a SearchGPT friendly SEO strategy for your organisation using the tips we’ve shared, you can make sure you are in the strongest position to take advantage of the new opportunities this exciting technology can offer.
SearchGPT checklist:
- Revisit your content strategy
- Understand your target audience on a deeper level
- Create high quality user focused content
- Ensure your link building is targeted at relevant and authoritative sources
Of course, time will tell if SearchGPT will steal Google’s long held search crown. But it’s clear that OpenAI is intent on creating a more user centric experience and an intelligent and empathetic approach to the search landscape. The users will decide and we are excited to see the results!
Reading about another platform you need to consider in your SEO marketing strategy can seem daunting…but it doesn’t need to be! We are here to ensure that your organisation is performing at its very best. If you would like to discuss how we can enhance your search marketing to put you ahead of the curve, then get your free proposal.
